I recently presented a webinar for ZALF (The Leibniz Centre for Agricultural Landscape Research), providing an overview of the lessons we have learned from decades of research on the adoption of new practices and technologies by farmers. 

Here is a recording of the webinar.

Further reading

Kuehne, G., R. Llewellyn, D.J. Pannell, R. Wilkinson, P. Dolling, J. Ouzman, and M. Ewing. 2017. Predicting Farmer Uptake of New Agricultural Practices: A Tool for Research, Extension and Policy, Agricultural Systems 156: 115-25. Journal web page (open access)

Pannell, D.J. and R. Claassen. 2020. The Roles of Adoption and Behavior Change in Agricultural Policy. Applied Economic Perspectives and Policy 42(1), 31-41.

Montes de Oca Munguia, O., Pannell, D.J., Llewellyn, R. and Stahlmann-Brown, P. (2021). Adoption pathway analysis: Representing the dynamics and diversity of adoption for agricultural practices, Agricultural Systems 191, 103173. Journal web page

Pannell, D.J., Marshall, G.R., Barr, N., Curtis, A., Vanclay, F. and Wilkinson, R. (2006). Understanding and promoting adoption of conservation practices by rural landholders. Australian Journal of Experimental Agriculture 46(11): 1407-1424. You can access the paper at: https://www.publish.csiro.au/an/EA05037. Otherwise, email David.Pannell@uwa.edu.au to ask for a copy.