Here is the second video extract from my workshop called “Benefit-Cost Analysis: Traps, Challenges and Best Practice” presented on 7 February 2022, as part of the Australasian Agricultural and Resource Economics Society Annual Conference. It is about doing BCA for projects that rely on behavior change to deliver their benefits. How should this behaviour change be identified, quantified and represented in BCA?

In the talk, I cover behaviour change by the general public or businesses, and the behaviour of other organisations, such as government agencies. I discuss how to represent behaviour and its effect on benefits in the BCA, including the relationship between adoption and benefits and the relationship between time and adoption.

Like all of the presentations in this series, it draws on my 12-week online micro-credential course on Applied BCA. It is about 15  minutes long.

Brief introductory course on BCA

If you are new to BCA, here is a very introductory course, in 10 videos totalling 1 hour 14 minutes.

Comprehensive set of courses on Applied BCA

I invite you to consider enrolling in my three 4-week online courses on Applied Benefit: Cost Analysis, covering The Essentials, Measuring Benefits and Practical Issues. Build your BCA expertise and gain the practical skills you need to undertake a complex Benefit: Cost Analysis. Online: high-quality video lectures and interviews, live workshops. No existing economics background required.

Discounts are available for bulk enrolments and for enrolments from selected countries. Bursaries (with a discount of 90%) are also available for enrolments from selected countries.

For information on content, pricing, and how to apply for discounts or a bursary download this flier:
Applied BCA Flier v8 . For details of the content of each course, see PD385.

The course runs starting in late February and late July each year. To enrol, click here or on the image at left, and go to the Business and Commerce section.

“A fantastic program and course. It is by far the best course I have been involved in. I learned so much and there is still lots to learn which you have shared with links so I can return to refresh/learn as needed.”

“Essential for new BCA users.”

“Taught in an engaging way with many real-world examples.”